What is it for?
An email kit allows you to communicate about an offer to a target of your choice by email.
An email kit is a formatted email offered to publishers wishing to use an opt-in address base to promote the advertiser's offer. The idea is to provide a "turnkey" ad.
This ad will allow you to reach a large number of Internet users quickly and directly to their mailbox. It is therefore essential that your kit is as attractive and well constructed.
Product : think of putting forward a key product with a price advantage, the top seller, etc...
Price : highlight an exceptional promotion, a good plan or event communication: announcement of flash sales, one-off marketing operation, etc.
The Internet user must see his advantage at a glance!
The email will be received on different media (webmails, email software). It is therefore imperative, from the design stage, to think about passing through the various anti-spam filters.
To ensure that the email kit/newsletter will pass everywhere, follow the advice below:
Use inline CSS.
Prefer background colours. Do not use background images.
Use a simple HTML structure in table.
Do not use php code.
Do not use flash elements, which will not be read by most email softwares.
Do not use <iframe></iframe>. This method is used to call web pages outside the mailing and allows a virus to breach the system. Filters systematically ban emails that have iframes.
Respect the image/text ratio of at least 40/60%.
Some words should be completely banned from your emails (viagra, bank, alert,...).
Use a global system font.
Define a link area on the images).
It is advisable to split the image into several smaller ones, on which links are placed <a href=...></a>.
Avoid leaving images unnamed. It is therefore strongly advised to name the images with ALT= tags.
Make as many elements as possible clickable.
Spaces are not valid in HTML code urls. Even if some browsers understand it, it is imperative to respect the HTML standards (a space in HTML is coded: %20).
Do not forget the target="_blank" on your <a></a> links (option that forces the browser to open a new page to display the site).
Getting the ad by publishers
The publisher must retrieve the new tracking code with each new ad.