What is the Marketplace tool and why use it? 

The Marketplace tool allows you to view offers from publishers to feature your campaign on their websites in exchange for an additional payout.

The advantage of this tool is that you can find the offers of our publishers in one place. You can consult the offers of publishers you already know and who broadcast your campaigns, but also of partners with whom you have not yet had the opportunity to work. 

How to consult the offers?

To view the offers, simply go to the "Marketplace" tab. This gives you access to all the offers that are available for your market.

Here you can see the public offers, which are available to all, and/or the personalised offers, which are addressed only to a selection of campaigns.

If you are looking for a particular offer or selection of offers, you can use the filters on the left to refine your search. 

We recommend the following filters: 

  • by peak period - if you are looking for offers only for a specific period, e.g. Black Friday, Summer Sale, Back to school etc.

  • by vertical - if you want to set up deals with a specific category of publishers, e.g. cashbackers, emailers, content websites etc. 

  • by offer type - if you are only looking for proposals that contain a specific feature, e.g. writing an article, emailing etc., you can use the following search engine 

How to choose one offer over another?

In order to choose an offer, we recommend that you check the details by clicking on the "Offer" button on each offer to find out the details of the proposed deal. 

The publishers present their offers in detail with the proposed device, the elements necessary for the implementation of the device, the price, etc. Some publishers even include the complete media kit. We also provide you with some affiliate KPIs to guide you in your choice.   

How to set up the deal?

If you are interested in a particular offer, simply choose the campaign (if you have more than one) you wish to set up a deal for and click on the 'Send a Request' button.  An email will be sent to your usual Kwanko contact who will take care of your request and make the necessary arrangements to set up the deal while staying in touch with you. 

Be notified when a new offer is online

If you wish to be informed when new offers are activated, we recommend that you go to "Profile" and "Communications with Kwanko". You will need to check the option to receive the recap email. This email is sent once a day (if any new offers have been activated). 

How do I pay my publishers for the deals I set up?

Once you know the terms and price of the deal, you can add the amount via the "Add a bonus" feature in the "Publishers" Menu or ask your Account Manager to do it. The whole process is described in the article "Bonus: how to add a bonus to your publishers? ". 

After creating a bonus, a new column will automatically be added to the statistics (tab "Statistics"). This will allow you to quickly track and identify the bonuses in your campaign.

You can add additional data for a better analysis. Just add columns by clicking on the icon and choose the desired KPIs, e.g. you can analyse the number of bonuses, the expenses related to bonuses only, the expenses of the campaign with and without bonuses, etc. 

How to track bonus payments?

In the "Invoicing" tab, you will find the details of the invoices. On invoices containing bonuses, you will find dedicated lines "Bonus - (spe001)" which contain the details of the bonus added: the name of the bonus, the website concerned, the period of addition and the total amount before tax.  As a reminder, the month in which the bonus is invoiced corresponds to the first day of the period in which it was added.