The adding of ads is almost identical for all add modes (1st add, replace, group creation, ...) and all types of ads (banner, voucher code, email kit and text link).


Remember to check that you have selected the right campaign.

Step 1 : Choice of the adding mode

Adding ads for the first time

  1. Choose the "New product category" option.

  2. This option allows you to add a generic group that will become the basis of your campaign when it is launched, or when you first set up this type of ads.

  3. Add a name to your group. 

  4. Choose a clear and explicit name (Generic, Men's Mode, Premium Pack, etc.).

  5. Go to step 2 

Change the existing ads 

  1. Choose the “Update” option.
    This is the most commonly used mode, particularly for updating ads when changing from a spring-summer to an autumn-winter collection for a fashion campaign, or for creating an operation (sales, Black Friday, back to school, Christmas, etc.).

  2. In the case of banners and text links, it allows an automatic update on the publisher's side. In the case of voucher codes and email kits, it puts an end to obsolete ads by replacing them. Note that publishers will still have to retrieve these new codes / kits. 

  3. Go to step 2

Note: when updating "banner" ads, the ads MUST have the same size (the same number of pixels) in order to be recognised in the system and ultimately updated. 

Adding other categories of products

  1. Choose the “New category product” option.
    This mode should be used with precaution, as adding a new product category means more ads available for your publishers, which must therefore be updated. If you think this is interesting, you can propose ads for different targets (children's toys vs. baby care, mountain collection vs. sea collection, home category in addition to a fashion category, new type of insurance, etc.). 

  2. Add a name to your group.

Choose a clear and explicit name (Generic, Men's Fashion, Premium Pack, ...).

  1. Go to step 2

Adding ads for one or more publishers 

  1. Choose  the option “Exclusive partnership”.
    This mode allows you to give access to an ad to a specific publisher only. He will be the only one to see it and to be able to retrieve the ads and trackings.

  2. First of all, make sure that the publisher is accepted on the campaign, otherwise you will not see him/her in the suggestion list.

  3. Add a name to your group.

Choose a clear and explicit name (site name etc.).

  1. Choose the publisher(s) by searching for either their company name or their site name (or SXXXX ID).

  2. Go to step 2

Adding ad for different languages/countries

This mode is only visible for a campaign that is available in several languages / countries.

  1. Choose the option "Specific language specific”. .

This option allows you to display groups of ads by language / by country in the case of international campaigns or those that address several cultures (Belgium, Switzerland, Luxembourg, ...).

  1. Add a name to your group. 

Give preference to a clear and explicit name specifying the language/country (Banners BEfr, Banners BEnl, Voucher code GB, ...)

  1. Choose a language or a country.

Choosing a language implies choosing all available countries of that language. For example, if you choose German, the ads will be available for Germany, Switzerland and Austria. However, if you choose a country, the ads will only be available for that country. 

  1. Go to step 2

Note :  You will need to make as many groups as you have specific ads for a language or country.

Step 2: Adding the ads

Prepare effective ads

To add ads that work best, please refer to the explanations by type:

Add ads by type

You must add your ads by type: be careful, you can only add one type of media at a time! You will have to repeat the operation of adding ads (step 1 to 4 or 5) as many times as the type of ads to be added.


  • Accepted formats: .zip, .png, .jpg, .gif, .jpeg 

  • Maximum weight allowed: 20MB

  • Add by drag and drop or by opening a folder

Email kit 

  • Accepted sizes: .zip, .html
    It is recommended that you zip up your folder for optimal performance.

  • Maximum weight allowed: 20MB

  • Add by drag and drop or by opening a folder

  • Kit in error: click on the kit to see the errors listed by the system in your html

Voucher code 

  • You can add as many codes as you like

  • Name: the name of your choice to successfully identify the code (for you and your publishers)

  • Code: the code that users can use on your site

  • Description:  the description of the benefit that is offered

Text link

  • You can add as many text links as you like

  • Name: the name of your choice to successfully identify the link (for you and your publishers)

  • Text: the suggested text that publishers can use to put on their site (e.g.: Right now on [your brand name], discover the [product name] product!)

Step 3: Replacement (only for Update)

The role of replacement

For banners and text links: allows you to replace existing ads with a new visual or URL without your current publishers having to change them manually.

For email kits and promotional codes: allows you to easily terminate ads and offer new ones instead. For these ads publishers will need to retrieve the new tracking as the html code has changed and the voucher code is probably not the same.

Replace all banners

This function allows you to replace all your existing banners with the new ones added (only for the same sizes).

At the bottom right of each banner, you will find the number of occurrences automatically found by the system. Replaced banners are surrounded in pink.

Adding the ads to the existing group

If you just want to add an extra ad to an existing group you can use the "Update" mode and add it by clicking on the "Add new ad" block. 

For example: if you want to add an extra banner size, a new email kit without stopping the others, ...


 Adding the banners in the same group

To update just the ads in a single group (e.g. your Women's Generic Banners group):

  1. Check the box next to the group name of your choice 

  2. The banner(s) corresponding to the size of your ads are selected

  1. Click then on the second ad (in the list on the left

  2. A popup appears offering you to select all the banners of this group

  3. Accept

  4. And now all the ads of one group have been replaced!

Not all ads have been used

If you have not used all the ads you added in Step 2, a popup will alert you. If you continue without using all your ads, some of them will not be added.

Step 3 or 4: Setting up the ads


This is the name of your choice to successfully identify the banner or the email kit (for you and your publishers).  It is recommended that you use the same name for all the ads in the same operation (e.g. Back to school, Winter sales, Summer collection, etc.).


Start date

The start date corresponds to the date the ad is put online. 

It is automatically set to the day you add it and the start time to "Now".

If you want to defer the publication of the ads to plan your sales operations in advance, then enter the specific date and start time - for example: 30 June at 8am.

End date

The end date is the date on which your operation will end. If you know it, you can add it, but it is recommended that you only enter it for one-off operations.

For banners and text links, it is recommended that you always have a default ad, i.e. an ad without an end date, so that your campaign continues to be displayed by publishers.

When replacing an existing ad, you can check the box "Set as default". By ticking this box you are setting an end date to all existing elements without an end date and with a start date before the start date of the new visuals.


Provide yourself with your tracking URL (i.e. your redirection / destination URL) coupled with your analysis arguments (utm types for GA for example). 

Example of URL:

In this URL you can also insert parameters in order to obtain information on the conversions linked to this/these ad(s).  For example the name of the site, the size of the ads, ... Go to the URL parameters section.

Third party URL

You can also set up a third-party display URL on your banners. The objective is to be able to count the displays and impressions of your visuals in your system. This URL must be generated from your analysis tool (e.g. Eulerian, GA, etc.) 

In this URL, you can also insert parameters to obtain information on conversions linked to the ad(s). For example, the name of the site, the size of the ads, etc. Go to the URL parameters section.

Apply to all ads

Once you have set up your settings for one ad you can apply the same settings to the others to save time by clicking on the "Apply to all ads" button.

Sender and subject (email kit)

When your publishers send an email kit to their database, they will define a sender and a subject. It is therefore necessary for you to inform the publishers if you want them to use a specific wording.

Subject and/or sender imposed :

  • Turn the button green

  • Enter one or more subject(s)/sender(s)

Subject and/or sender not imposed but with suggestions:

  • Leave the button grey

  • Fill in one or more subject(s) / sender(s)

Subject and/or sender not imposed without suggestions :

  • Leave the button grey

  • Do not fill in anything in the text fields, the system will automatically display the following text: 

    • Free subject upon approval.

    • Free sender upon approval.

Step 4 or 5 : Validation


  • Name of your group in the top left-hand corner in the grey band 

  • Date of uploading 

  • If you have put in default materials (without an end date): the presence of the "infinite" symbol  

  • The "New" tag indicates that it is a new medium

If you have any doubts, you can go back to the previous steps to correct. Remember to validate this last step!

Notification of new ads to publishers 

When adding a voucher code or an email kit, the Kwanko notification system will notify the publishers accepted on your campaign that a new ad is available.