Analyse your performance by ad
Why analyse your performance by ad?
Analyse the ads breakdown within the campaign
Track traffic by ad
Track the volume of conversions by ad
Track your budgets and investments by ad
Optimise the distribution of publishers
What conclusions can be drawn from these analyses?
Identify used and effective ads
Identify downgrades and implement optimisations
Diversify the ads within the campaign
Remove unused ads
How to display this statistics view:
In Dimension, select "Ad".
In the filters, choose your analysis period
Select the campaign(s) you wish to analyse
Choose the ads you wish to analyse (in the case of a specific analysis).
Example of Selection :
Example of Results - All ads combined:
Analyse by type and by specific ads group
Filters + other support sizes:
To deepen your ads analysis and make it easier to read, you can add a dimension to have the details by ads group.
Why analyse your performance by type and ads group?
Analyse ads by type of ads (e.g. banner formats, promotional codes, text ads, email kits....)
Track traffic for a specific ads group
Track the volume of conversions for a specific ads group
Monitor your budgets and investments for a specific ads group
Optimise publishers
What conclusions can be drawn from these analyses?
Identify which groups of ads are used and perform well
Identify downgrades and implement optimisations
Diversify the ads within the campaign
Remove unused ads
How to display this statistics view?
In Dimension, select "Ad".
Still in Dimension, click on "Add Dimension" on the "+" icon and select "Ad Group".
In the filters, choose your analysis period
Select the campaign(s) you wish to analyse
Choose the ad(s) you wish to analyse
Then choose the ads group(s) you wish to analyse
Example of Selection:
Example of Results - All ads combined:
Example of Results - Specific ads:
Product feed
Several product feed formats can be made available to publishers: CSV or XML. It is also possible to provide a dedicated product feed for a publisher (product feed with exclusions on certain categories for example).
Why analyse your performance by product feed?
Analyse the performance of your product feed(s)
Analyse the performance by product
Track traffic generated through the use of the product feed
Track the volume of conversions generated through the use of the product feed
Monitor your budgets and investments via product feeds
Optimise the publishers
What conclusions can be drawn from these analyses?
Identify the feed(s) used by publishers
Identify the best performing products
Optime product feeds
How to display this statistics view :
In Dimension, select "Ad".
In the filters, choose your analysis period
Select the campaign(s) you wish to analyse
Choose the "product feed" ads vertical
Then choose the feed(s) you wish to analyse
ATTENTION: Depending on your configuration, you can select the type of product feed integrated into your campaign, i.e. V3 or V4. In both cases, the analysis takes place in the same way.
How do I display product details in the feed?
To refine the detail of performance by product, you can click on the name of the product feed in the analysis table, the detail appears.
Example of Selection:
Example of Results:
Example of Results with details by products:
Deeplink
It is not possible to display the details by deeplink as this generates too much data.