Use of parameters

It is possible to add parameters to URLs. This can allow you to collect information about visits to your site.

In the context of advertising, they are often used to measure the effectiveness of your ads and campaigns.

Among other things, they will allow you to identify the origin of the traffic that arrived on your site.

These parameters can :

  • Either be fixed and integrated directly into your redirection URLs (e.g. utm_source=Kwanko)

  • Or be dynamically replaced by our tracking system (e.g. utm_source={IDSITE})

List of Kwanko parameters

  • Parameters are always after the question mark of an URL.

  • They consist of 2 parts :

    • The first part is the name of the parameter. This name is unique to your site, and is before the sign "=". 

    • The second part is a "macro" which will be replaced dynamically by our tracking. It is located after the sign "=". 

  • Each parameter must be separated by an "&" to be correctly interpreted by your site.


Macro

Description

Use

{IDSITE}

Kwanko publisher’s website number. It identifies a website and its language.

Redirect URLs, 

Conversion track,

Third display URL

{TYPOLOGY} or {PROMOTIONAL_METHOD} 


Promotional method of the publisher’s website and its principal activity.

Redirect URLs, 

Conversion track,

Third display URL

{TYPOLOGY_SAFE} or

{PROMOTIONAL_METHOD_SAFE} 

Promotional method of the publisher’s website and its principal activity with no encoding. Separator: “_”

Redirect URLs, 

Conversion track,

Third display URL

{PROMOTIONAL_METHOD_SAFE_DASH}

Promotional method of the publisher’s website and its principal activity with no encoding. Separator: “-”

Redirect URLs, 

Conversion track,

Third display URL

{CUSTOM_PROMOTIONAL_METHOD} 

Custom promotional method of the publisher’s website requested by the advertiser. 

Redirect URLs, 

Conversion track,

Third display URL

{CUSTOM_PROMOTIONAL_METHOD_SAFE} 

Custom promotional method of the publisher’s website requested by the advertiser with no encoding. Separator: “_”


Redirect URLs, 

Conversion track,

Third display URL

{CUSTOM_PROMOTIONAL_

METHOD_SAFE_DASH}

Custom promotional method of the publisher’s website requested by the advertiser with no encoding. Separator: “-”


Redirect URLs, 

Conversion track,

Third display URL

{AD_SIZE}

Banner’s size: width x height (eg : 300×250).

Redirect URLs, 

Conversion track,

Third display URL

{AD_SIZE_HEIGHT}

Banner’s height.

Redirect URLs, 

Conversion track,

Third display URL

{AD_SIZE_WIDTH}

Banner’s width.

Redirect URLs, 

Conversion track,

Third display URL

{ORIGIN}

Kwanko publisher’s website number. If the user has not given his/her consent, the vertical will be displayed.

Redirect URLs, 
Conversion track,
Third display URL

{RANDNUM}

Random number between  1000 and  9223372036854775807

Redirect URLs, 

Conversion track,

Third display URL

{VOUCHER_CODE }

Voucher’s code value.

Redirect URLs, 

Conversion track,

Third display URL

{DTNOW}

Datetime, format: YYYY-MM-DD HH:MM:SS (eg: 2020-11-01 23:59:59)

Redirect URLs, 

Conversion track,

Third display URL

{IDCIBLE}

Unique identifier for each click (eg: can be used to identify the media behind a conversion).

Redirect URLs, 

Conversion track,

Third display URL

{IDINTERNAUTE}

Unique identifier for each user. Works through a cookie.

Redirect URLs, 

Conversion track,

Third display URL

{IDPROG}

Kwanko campaign number.

Redirect URLs, 

Conversion track,

Third display URL

{IPCIBLE}

User’s IP address.

Redirect URLs, 

Conversion track,

Third display URL

{IPV6}

IP address in IPV6 format.

Redirect URLs, 

Conversion track,

Third display URL

{NOMPROG}

Campaign name.

Redirect URLs, 

Conversion track,

Third display URL

{REFERER}

Website’s url that is at the origin of the event (click or display).

Redirect URLs, 

Conversion track,

Third display URL

{SITENAME}

Publisher’s name.

Redirect URLs, 

Conversion track,

Third display URL

{TIMESTAMP}

Timestamp (unix) at the time of the click.

Redirect URLs, 

Conversion track,

Third display URL

{UNIV}

Concatenation of the media identifier and the target.

Redirect URLs, 

Conversion track,

Third display URL

{VOUCHERCODE}

Voucher code value.

Redirect URLs, 

Conversion track,

Third display URL


It is advisable to always put the same 1st parts of URL on your different campaigns in order to be able to compare your statistics.

Set up URLs

Example with 3 parameters :

https://mywebsite.com/?utm_medium={IDSITE}&utm_source={PROMOTIONAL_METHOD}&utm_campaign={NOMPROG}

 

Example with 3 parameters with text before macro : 

https://mywebsite.com/?site=kw_{IDSITE}&typology=df_{PROMOTIONAL_METHOD}&namecampaign=kw_{NOMPROG}