Why analyse your performance by device type: 

  • Analyse your performance by device type (Desktop, Smartphone, Tablet)

  • Track the volume of conversions by device vertical

  • Analyse your budgets and investments by type of device

  • Check profitability by device type 

What conclusions can be drawn from these analyses? 

  • Identify opportunities and issues

  • Analyse the purchasing behaviour of Internet users 

How to display this statistics view? 

  1. In Dimension, select "Device type".

  2. In the filters, choose your analysis period

  3. Select the campaign(s) you wish to analyse

  4. Select the type(s) of device you wish to analyse (in the case of a specific analysis). 

Example of Selection : 

Example of Results: