Why analyse your performance by device type:
Analyse your performance by device type (Desktop, Smartphone, Tablet)
Track the volume of conversions by device vertical
Analyse your budgets and investments by type of device
Check profitability by device type
What conclusions can be drawn from these analyses?
Identify opportunities and issues
Analyse the purchasing behaviour of Internet users
How to display this statistics view?
In Dimension, select "Device type".
In the filters, choose your analysis period
Select the campaign(s) you wish to analyse
Select the type(s) of device you wish to analyse (in the case of a specific analysis).
Example of Selection :
Example of Results: