To go further in the analysis, you can analyse other additional dimensions to know where your conversions come from. This is particularly useful in the case of a multi-language campaign.
Why analyse your performance by Language / Country / Location
Languages / Countries: The information is based on the declarations made by the publisher when registering their website.
Location: This is information based on the IP address of the Internet user's browser.
Analyse the origin of performance
Track the volume of conversions by Geo or Country
Track your budgets and investments by Geo or country
Monitor profitability by geo or country
What conclusions can be drawn from these analyses?
Identify the geos that work best
Identify new opportunities
Optimise your campaign by country/geography
In Dimension, select "Country/Geo" or "Language" or "User location".
In the filters, choose your analysis period
Select the campaign(s) you wish to analyse
Select the type(s) of device you wish to analyse (in the case of a specific analysis).
Example of Selection :
Example of Results: