Why analyse your performance by campaign :
Analyse the overall performance of your campaigns
Track the volume of conversions
Monitor your budgets and investments
Monitor the profitability of your campaigns
What conclusions can be drawn from these analyses?
Identify potential problems and identify the profitability of a campaign
Monitor and allocate budgets to campaigns
Analyse the "projections" = estimated amount of spendings at which the campaign will end if the volume remains at the same level
Identify decreases and implement optimisations
How to display this statistics view :
In dimensions, select "Campaigns".
In the filters, choose your analysis period
You can select the campaign(s) you wish to analyse
You can include or exclude the site(s) you wish to analyse (in the case of a specific analysis)
ATTENTION: for the period, prefer "Current month" in order to display the projection. By selecting specific dates, this data will not be displayed.
Example of statistical results :