Why analyse your performance by campaign : 

  • Analyse the overall performance of your campaigns

  • Follow traffic 

  • Track the volume of conversions

  • Monitor your budgets and investments

  • Monitor the profitability of your campaigns

What conclusions can be drawn from these analyses? 

  • Identify potential problems and identify the profitability of a campaign 

  • Monitor and allocate budgets to campaigns

  • Analyse the "projections" = estimated amount of spendings at which the campaign will end if the volume remains at the same level

  • Identify decreases and implement optimisations 

How to display this statistics view : 

  1. In dimensions, select "Campaigns". 

  2. In the filters, choose your analysis period 

  3. You can select the campaign(s) you wish to analyse

  4. You can include or exclude the site(s) you wish to analyse (in the case of a specific analysis)

ATTENTION: for the period, prefer "Current month" in order to display the projection. By selecting specific dates, this data will not be displayed.   

Selection example: 

Example of statistical results :