Have an overview of the performance of the campaign(s)
The introductory dashboard of your interface groups the main KPIs into a clear and synthetic view of the campaign(s).
Entity and Campaign(s) Dashboard:
Here you have the possibility to consult the vision of your entity (all your campaigns cumulated) or campaign by campaign.
Clicking on a specific campaign will display the results of that campaign.
You can select a default one by clicking on the flag on the left.
Monthly or Yearly Vision
You can select the monthly view (which compares with the previous month) or the yearly view (which compares with the previous year) by using the switch at the top right of your interface.
It is important to note that the KPIs vary depending on your type of campaign: CPA or CPL.
Block 1 - Key performance KPIs
Here you will find your main KPIs, depending on the view chosen (entity or campaign) and the period applied (monthly or annual).
CPA Campaign table:
CPL Campaign table:
Block 2 - Evolution of your KPIs
Evolution of the main indicators:
Spendings / Sales / Turnover / Leads: displays the evolution of your indicator (selected from the 4 available) over the current year and in comparison with the previous year in the form of a "curve" type graph.
KPIs: grouping of the main indicators with a more macro view.
Displays the results of the current month.
Displays the projection for the current month. The final results for the month estimated based on actual performance to date and multiplied by the number of days remaining in the month.
Displays the results of the previous month with calculation of the percentage change.
Displays the results of the current month of the previous year with calculation of the percentage change.
CPA Evolution Table:
CPL Evolution Table:
Block 3 - the life of the campaign / network for an ecommerce campaign :
Turnover by vertical: this diagram corresponds to the total amount of turnover generated by all the publishers of the same type within the campaign's publishers network. It is presented in "pie chart" form and shows the statistics for the current month. This gives a global view of the extent of the performance and transformation of each typology.
Traffic by vertical: this diagram corresponds to the total number of clicks generated by all the publishers of the same vertical within the campaign's publishers network.
Active websites: this indicator shows the number of publishers who have held at least one event over the last 30 days (monthly view) or the last 12 months (annual view).
Top: This indicator shows the 5 best performances of publishers over the current period. It takes into account the share of turnover generated.
Top Up: this indicator shows the 5 best publishers' progress over the current month. It takes into account the evolution of the turnover generated by the publisher.
Top Down: this indicator shows the five biggest declines in the performance of publishers over the current period. It takes into account the evolution of the turnover generated by the publisher.
All of these indicators are centralised in a single space so that you can analyse and measure the performance of your campaigns with just one click.
CPA Table Publisher & Verticals:
CPL Table of publishers & verticals: