Why analyse your performance by promotional method?

  • Analyse the breakdown by typologies within the campaign

  • Track traffic by promotional method 

  • Track the volume of conversions

  • Track your budgets and investments by promotional method 

  • Monitor profitability by publisher’s promotional method 

What conclusions can be drawn from these analyses? 

  • Identify opportunities and issues 

  • Boost high potential typologies 

  • Identify downgrades and implement optimisations 

  • Diversify typologies within the marketing mix

How to display this statistics view?

  1. In Dimension, select "promotional method ".

  2. In the filters, choose your analysis period

  3. Select the campaign(s) you wish to analyse

  4. Choose the typology(ies) you wish to analyse (in the case of a specific analysis).

Selection example: 

Example of statistical results :