Why analyse your performance by period :
Analyse the breakdown of your campaign(s) with a daily view
Follow traffic by day
Track the volume of conversions per day
Track your budgets and investments by day
Monitor the profitability of your campaign(s)
What conclusions can be drawn from these analyses?
Identify the daily volume of your campaign(s)
Boost declining campaigns
Break down publishers if campaigns outperform
Identify continuity of performance
Identify potential problems (technical/performance) :
In case of lack of data
A publisher unplug
Loss of traffic
In case of over-performance :
Over-tracking (Kwanko pulls up too many conversions compared to your analytics systems)
A too high display of a publisher or a typology
In dimensions, select "Websites" or "Websites by language".
In the filters, choose your analysis period
Select the campaign(s) you wish to analyse
Choose the site(s) you wish to analyse (in the case of a specific analysis)
BEWARE: You will have the option in some cases to choose the duration view you wish to analyse - Year / Month / Day. You must choose this dimension in the main banner above your statistical view.
Example of statistical results :