Why analyse your performance by publisher and by promotional method?

  • Analyse the best performing publishers by promotional method

  • Track traffic by publisher for each typology

  • Track the volume of conversions per publisher for each promotional method 

  • Track your budgets and investments by publisher for each promotional method 

  • Control profitability by publisher and by promotional method 

What conclusions can be drawn from these analyses? 

  • Identify opportunities and issues 

  • Boost high-potential publishers on each typology represented in the campaign 

  • Identify downgrades and implement optimisations 

  • Diversify the publishers and typologies within the marketing mix

How to display this statistics view?

  1. In Dimension, select "Website" or "Website by language".

  2. Still in "Dimension", click on "Add a dimension" via the "+" icon and select "promotional method ".

  3. In the filters, choose your analysis period.

  4. Select the campaign(s) you wish to analyse.

  5. Choose the promotional method(s) you wish to analyse. 

  6. Choose the site(s) you wish to analyse (in the case of a specific analysis).

Example of Selection: 

Example of Results: