Why analyse your performance by publisher and by vertical?
Analyse the best performing publishers by vertical
Track traffic by publisher for each typology
Track the volume of conversions per publisher for each vertical
Track your budgets and investments by publisher for each vertical
Control profitability by publisher and by vertical
What conclusions can be drawn from these analyses?
Identify opportunities and issues
Boost high-potential publishers on each typology represented in the campaign
Identify downgrades and implement optimisations
Diversify the publishers and typologies within the marketing mix
In Dimension, select "Website" or "Website by language".
Still in "Dimension", click on "Add a dimension" via the "+" icon and select "Vertical".
In the filters, choose your analysis period.
Select the campaign(s) you wish to analyse.
Choose the vertical(s) you wish to analyse.
Choose the site(s) you wish to analyse (in the case of a specific analysis).
Example of Selection:
Example of Results: