Why analyse your performance by publisher and by promotional method?
Analyse the best performing publishers by promotional method
Track traffic by publisher for each typology
Track the volume of conversions per publisher for each promotional method
Track your budgets and investments by publisher for each promotional method
Control profitability by publisher and by promotional method
What conclusions can be drawn from these analyses?
Identify opportunities and issues
Boost high-potential publishers on each typology represented in the campaign
Identify downgrades and implement optimisations
Diversify the publishers and typologies within the marketing mix
How to display this statistics view?
In Dimension, select "Website" or "Website by language".
Still in "Dimension", click on "Add a dimension" via the "+" icon and select "promotional method ".
In the filters, choose your analysis period.
Select the campaign(s) you wish to analyse.
Choose the promotional method(s) you wish to analyse.
Choose the site(s) you wish to analyse (in the case of a specific analysis).
Example of Selection:
Example of Results:
