Kwanko has always been deeply committed to innovation and social responsibility. In this context, we are launching a new and unique feature in the affiliate marketing industry: the carbon emissions calculator.
How does the carbon emissions calculator work?
The calculator allows you to assess the overall carbon emissions of your campaign and, more importantly, to identify the emissions associated with each publisher promoting your campaign.
Based on Kwanko’s carbon footprint analysis, this tool will deliver optimised results as we integrate carbon data from an increasing number of affiliates.
Why this new feature?
We recognize that decarbonization is a growing priority for most of our clients.
With this feature, you can now offer them a brand-new KPI that will:
✅ Track the carbon impact of affiliate campaigns.
✅ Optimise the carbon footprint of programs.
✅ Collaborate with publishers to collectively reduce environmental impact.
What does this new KPI offer, and where can you find it?
To measure and analyse the carbon footprint of campaigns, you will now find a new column in your statistics labeled “Carbon”.
This data will be displayed by default, but you can also locate it under the “KPI” filters.
This KPI enables you to:
Automatically calculate the carbon emissions generated by your campaign(s) (in kg CO₂).
Gain an overview and historical insights: analyse the impact by website, time period (up to 3 years), or campaign.
What are the benefits for you?
- More responsible campaigns: Monitor emissions from your clients’ campaigns and take action to reduce them.
- Improvement opportunities for publishers: They can take measures to offset their carbon footprint
This tool is just the first step and will evolve in the future. Together, let’s continue building a more environmentally friendly advertising ecosystem.
Kwanko's methodology for calculating carbon emissions
Kwanko's approach is based on three key indicators:
1. PCF (Publisher Carbon Footprint):
Represents the total carbon emissions linked to a publisher, expressed in kg CO₂.
If a publisher provides their own carbon footprint analysis, it is integrated based on the percentage of revenue generated through Kwanko.
If no carbon footprint is available, Kwanko applies default values based on standard metrics.*
2. Carbon Clic:
Measures the carbon emissions generated by an advertising click, in grams of CO₂ (g CO₂).
3. Total Carbon Emissions:
The sum of emissions generated by all clicks over a given period, expressed in kilograms of CO₂ (kg CO₂).
*The emission factors used for this category are derived from the following databases: ADEME Base Empreinte 23.2 (French Ecological Transition Agency), Company Report 1.0, Exiobase 3.8.1, and Kwanko's Carbon Report conducted with Greenly.
How to view carbon emissions for a campaign?
You can view emissions in a “Carbon” column at the end of the “Statistics” page. If you don’t see it, click on the “Edit Columns” icon and check the “Carbon” box.
Examples of carbon equivalents
To better understand the emissions generated, here are a few examples:
100 kg CO₂: Equivalent to emissions from a short-haul flight of 500 km.
1 Paris-New York flight: Approximately 1.4–1.7 tons of CO₂.
Paris-Marseille trip by car (775 km): Around 93 kg CO₂.
1 tree absorbs approximately 15 kg CO₂ per year.
1 ton is equivalent to 67 trees absorbing CO₂ over one year.1 ton of CO₂ equivalents to:
4,596 km by car
4,348 km by airplane
9,671 km in an electric car
423,729 km by high-speed train
2.4 televisions (40-49 inches)
6 laptops
32 smartphones
42 cotton t-shirts
2,209 liters of bottled water
138 beef-based meals
1,962 vegetarian meals
15,621 hours of video streaming.
A unique commitment in the advertising industry
This methodology positions Kwanko as a pioneering player in addressing the environmental impact of digital advertising.
By adopting these tools, Kwanko helps build a more sustainable advertising ecosystem while providing clients with tangible means to contribute to a greener future.