Why analyse your performance by promotional method?
Analyse the breakdown by typologies within the campaign
Track traffic by promotional method
Track the volume of conversions
Track your budgets and investments by promotional method
Monitor profitability by publisher’s promotional method
What conclusions can be drawn from these analyses?
Identify opportunities and issues
Boost high potential typologies
Identify downgrades and implement optimisations
Diversify typologies within the marketing mix
How to display this statistics view?
In Dimension, select "promotional method ".
In the filters, choose your analysis period
Select the campaign(s) you wish to analyse
Choose the typology(ies) you wish to analyse (in the case of a specific analysis).
Selection example:
Example of statistical results :
