Why analyse your performance by vertical ?
Analyse the breakdown by typologies within the campaign
Track traffic by vertical
Track the volume of conversions
Track your budgets and investments by vertical
Monitor profitability by publisher’s vertical
What conclusions can be drawn from these analyses?
Identify opportunities and issues
Boost high potential typologies
Identify downgrades and implement optimisations
Diversify typologies within the marketing mix
In Dimension, select "Vertical".
In the filters, choose your analysis period
Select the campaign(s) you wish to analyse
Choose the typology(ies) you wish to analyse (in the case of a specific analysis).
Example of statistical results :