Why analyse your performance by vertical ?

  • Analyse the breakdown by typologies within the campaign

  • Track traffic by vertical

  • Track the volume of conversions

  • Track your budgets and investments by vertical

  • Monitor profitability by publisher’s vertical

What conclusions can be drawn from these analyses? 

  • Identify opportunities and issues 

  • Boost high potential typologies 

  • Identify downgrades and implement optimisations 

  • Diversify typologies within the marketing mix

How to display this statistics view?

  1. In Dimension, select "Vertical".

  2. In the filters, choose your analysis period

  3. Select the campaign(s) you wish to analyse

  4. Choose the typology(ies) you wish to analyse (in the case of a specific analysis).

Selection example: 

Example of statistical results :